[Baynet] Infopeople's webcast "Guerrilla Marketing for Literacy"

[Linda Rodenspiel]

Please print and post or route this message to staff and colleagues who 
might be interested in this webcast.

Title:  Guerrilla Marketing for Literacy

Date and time:  September 15, 2006, Noon - 1:00 PDT

This webcast will last approximately an hour. There is no charge for 
Infopeople webcasts.  Pre-registration is not required.

For more information and to participate in the September 15 webcast, go to
http://infopeople.org/training/webcasts/09-15-06/

You're maxed out - we know that! But promoting your literacy services does 
not have to be complicated or overwhelming. Join Jose Cruz & Valerie Reinke 
as they outline simple steps you can take to retool your marketing for 
better results. Using "guerrilla marketing" techniques, you can easily 
incorporate literacy promotion into your everyday routine. And you can 
build an arsenal of affordable strategies: getting the most out of what's 
already available to you, putting traits like passion, flexibility, and 
resourcefulness to work, and zeroing in on the activities that will make 
the biggest difference. This is not reinventing the wheel; this is taking 
what you already have and kicking it up a notch. No camouflage necessary.

Speakers:  Jose L. Cruz and Valeria Reinke.
Jose Cruz is the executive director for the Southern California Library 
Literacy Network. He has served as the statewide director of coalition and 
member development for California Literacy, and worked for 14 years as the 
associate director for the San Diego Council on Literacy. He is well-known 
in the national literacy network, especially for his efforts in coalition 
building, creative collaborations, literacy promotions, and professional 
development for literacy workers
Valerie Reinke has worked in the field of library literacy for 17 years. 
She started in 1989 as the Families for Literacy Coordinator at what was 
then Riverside City & County Public Library and then moved on to initiate 
adult literacy services at Orange Public and Corona Public libraries 
respectively. Since 2001 she has worked for the California State Library as 
a Library Programs Consultant specializing in literacy services.

Infopeople's funding limits attendance at live webcasts to anyone in the 
California library community.  If you are outside California, please do not 
register for the live event.  However, you are welcome to see the archived 
version the day following the webcast.  Check our archive listing at:
http://infopeople.org/training/webcasts/archived.php

Please do not cross post this announcement to any national list.

Webcast:  Guerrilla Marketing for Literacy
Date: September 15, 2006
Time:  Noon - 1pm PDT
Speakers: Jose L.Cruz and Valerie Reinke