[Baynet] Infopeople's "Building Leadership Skills: Community Engagement" workshop

[Linda Rodenspiel]

Since some people who may be interested in attending might not receive this 
notice directly, we would appreciate it if you would print and post or 
route this announcement to staff and colleagues. Thanks!

Title:  Building Leadership Skills: Community Engagement

Dates and locations:

Monday, May 7, Sacramento Public Library - Galleria
Tuesday, May 8, San Francisco Public Library
Thursday, May 17, San Jose, Dr. Martin Luther King, Jr. Library
Friday, May 18, Fresno Woodward Park Library
Tuesday, May 29, San Diego County Library Headquarters
Wednesday, May 30, Buena Park Library District
Thursday, May 31, Los Angeles Public Library


To register for this workshop:  Use the online registration form at
http://www.infopeople.org/workshop/298

Fee:  There is a $75.00 fee for this workshop.

Would you like to take even greater pride in your work and profession? You 
can - by playing a major role in positioning your library as a vital and 
indispensable pillar of the community. This workshop is designed to teach 
you how to engage your community for maximum benefit by

--viewing libraries and their roles in new, innovative ways,
--engaging yourself effectively,
--linking the library to what the community values most,
--promoting the library successfully,
--heightening the library's visibility and stature, and
--capitalizing on the many benefits of establishing partnerships.

At the conclusion of this workshop you will have the skills and confidence 
you need to describe your library in terms that people understand and 
value, market the library succinctly and convincingly, and design a 
partnership plan.


Workshop Description: In this all-day interactive workshop, you will 
explore proven techniques for (1) assessing what the community values, (2) 
"selling" your library at every opportunity, (3) connecting with people, 
organizations and businesses, and (4) developing successful partnerships. 
Through class discussion, individual analysis, and group exercises, you 
will develop a set of best practices for engaging your library's community. 
The instructor will provide handouts and practical tips to assist you in 
developing strategies that you can incorporate immediately into your work.

Preliminary Course Outline

Aligning Library Services with Community Priorities and Values
--Community engagement defined and why it is important
--Understanding what the community values
--Customer service philosophy
--Education, economic development, quality of life
--Aligning programs and services accordingly

Making Yourself and Your Library Visible
--Shameless self-promotion
--Everyone a leader
--It is we who shape the customers' views
--Smart terminology
--Speak like a leader; confident message
--The "elevator speech"

Identifying and Connecting with Communities and Stakeholders
--The library is everywhere
--Representing the library
--Modified "elevator speeches"
--Developing and maintaining outstanding relations
--Getting involved
--What to say to businesses

Pragmatic Partnering
--Partnerships defined
--Short-term and long-term partnerships
--The benefits of partnering
--The five factors
--Developing a partnership
--Why partnerships work

Instructor: Valerie Gross.  Valerie has been director of Howard County 
Library (MD) for five years. She was previously Executive Director of 
Goshen Public Library in Indiana and Executive Director of Mechanic's 
Institute in San Francisco. A passionate promoter of libraries, Ms. Gross 
believes that the most effective way to convey the value of public 
libraries and the public library profession is to sell the library at every 
opportunity, and to speak in terms that people value.  Ms. Gross was 
honored in 2004 by the Library Journal as a Mover and Shaker.

Who Should Attend: Anyone from the California public library community, 
including librarians, support staff, trustees, and commissioners, with an 
interest in new approaches to how the library is presented to (and thus 
perceived by) the community. This course is also appropriate for library 
business managers and public information officers.

Prerequisites: None - although if taken as part of the Eureka! Leadership 
Program, the participant should have an MLS or at least three years of 
supervisory experience.

Other Logistics:

*On-site check-in is from 8:30-9:00 AM;  instruction is from 9:00 AM-4:30 PM.

*Maps, directions, and parking information are available on the Infopeople 
website at http://infopeople.org/workshop/location  Infopeople does not 
validate or pay for parking.

*Infopeople does not provide refreshments or lunch.  Since some training 
locations do not have in-house or convenient food service, Infopeople 
recommends that participants bring a sack lunch.

To view a complete list of Infopeople workshops and for general information 
about Infopeople training opportunities, go to the main Infopeople 
Workshops page at http://www.infopeople.org/workshop

If you have questions about registration or scheduling of workshops, please 
contact Linda Rodenspiel, the Infopeople Project Assistant, at 
assist at infopeople.org or by phone at 650-578-9685.