[Baynet] Infopeople's "Retailing and Wayfinding" workshop

[Linda Rodenspiel]

Since some people who may be interested in attending might not receive this 
notice directly, we would appreciate it if you would print and post or 
route this announcement to staff and colleagues. Thanks!


Title:  Retailing and Wayfinding

Dates and locations:

Thursday, February 8, San Francisco Public Library
Monday, February 26, Sacramento Public Library - Galleria
Tuesday, March 13, Buena Park Library District
Friday, March 23, Los Angeles Public Library
Monday, April 9, San Jose, Dr. Martin Luther King, Jr. Library

There will be additional sessions scheduled in San Diego and Fresno.  As 
soon as the dates and locations have been determined, an email announcement 
will be sent.

To register for this workshop:  Use the online registration form at
http://www.infopeople.org/workshop/310

Fee:  There is a $75.00 fee for this workshop.


Your library's attendance is up, but collection use is down. Your building 
is overcrowded - bursting at the seams - leaving little room for tempting 
displays and browsing areas. So many collections and special services areas 
have been added that the building organization no longer makes any sense. 
Signage is outdated, redundant, overabundant, and negative. Your customers 
are browsing, but not buying.

Using the basic principles of wayfinding and signage, urban planning, 
retailing and conversion, the class will discuss:

--Is your building a maze?
--Would you like to roll out the welcome mat?
--What are your customers' physical needs?
--Who is your customer base and how do you get their attention?
--Do you need help merchandising your materials?
--Would you like your materials to fly off the shelves?

This workshop takes the concepts of retailing and the science of designing 
logical buildings and applies them to library design and customer service.


Workshop Description: This all-day workshop will provide an overview of the 
basic principles of wayfinding, site logic, and retailing. Through 
individual and group exercises, students will create and share ideas for 
increasing library use and customer satisfaction. Students will practice 
techniques for strategic location of materials and services, evaluation of 
floor plans and signage, for "closing the deal" and for creating 
eye-catching displays. The instructor will provide sample plans, cheat 
sheets, a webliography, as well as practical, useful tips that can be 
applied immediately. Attendees should bring a copy of their library's 
directional handout; e.g., floor plan, if they have one available.

Pre-workshop assignment: Students should come prepared to discuss issues 
with their library facility and their own positive experiences in retail 
environments.

Preliminary Course Outline

How's Business?
--The Science of Retailing
--Learning from the Competition

Location, Location, Location
--Site selection Criteria

First Impressions
--Identification and branding
--Roll out the welcome mat

Navigation and Wayfinding
--Facilitating wayfinding in physical space
--Graphics and signage, audible and tactile tools
--Site logic

What your customer needs
--Meet your customers' physical needs
--Accommodation

What Retailers Know
--Assess the physical layout
--Conversion ­ turning the browser into a buyer

Instructor:  Linda Demmers.  As a library consultant, Linda Demmers has 
extensive experience in library facility planning with professional 
background as a librarian, planning consultant, and owners' representative 
on a wide variety of new construction and renovation projects. She 
specializes in planning process, program documentation, broad-based 
community and user involvement, and long-term owner client relationships.

Who Should Attend: This class is suitable for library managers, public 
service personnel, facilities personnel, architects and interior designers, 
and anyone interested in making today's library more competitive with the 
local bookstore.

Prerequisites: None.

Other Logistics:

*On-site check-in is from 8:30-9:00 AM;  instruction is from 9:00 AM-4:30 PM.

*Maps, directions, and parking information are available on the Infopeople 
Web site at http://infopeople.org/WS/workshop/Directions.  Infopeople does 
not validate or pay for parking.

*Infopeople does not provide refreshments or lunch.  Since some training 
locations do not have in-house or convenient food service, Infopeople 
recommends that participants bring a sack lunch.

To view a complete list of Infopeople workshops and for general information 
about Infopeople training opportunities, go to the main Infopeople 
Workshops page at http://infopeople.org/WS/workshop

If you have questions about registration or scheduling of workshops, please 
contact Linda Rodenspiel, the Infopeople Project Assistant, at 
assist at infopeople.org or by phone at 650-578-9685.