[Baynet] Infopeople's "Understanding Today's Boomer Library Consumer" webcast

[Linda Rodenspiel]

Please print and post or route this message to staff and colleagues 
who might be interested in this webcast.

Title:  Understanding Today's Boomer Library Consumer

Date and time: August 7, 2007, 12pm - 1pm

This webcast will last approximately an hour. There is no charge for 
Infopeople webcasts.  Pre-registration is not required.

For more information and to participate in the August 7 webcast, go to
http://infopeople.org/training/webcasts/webcast_data/215/index.html


Is service to Boomers on your library's radar? If so, you will 
definitely want to tune into Infopeople's August 7 webcast. If you're 
not yet thinking about Boomers as a distinct service group, you 
should be, and this webcast will tell you why.

Nationally-renowned Boomer expert Matt Thornhill says,"The 
demographics of California are quickly changing as Baby Boomers 
reinvent middle age as they reach 50, 60, and beyond. Traditional 
programs for "seniors" won't work for Boomers, nor will programs 
designed for younger adults. It's time libraries better understood 
California's largest, wealthiest, and most influential demographic group."

Matt Thornhill is president of the Boomer Project, a national leader 
in marketing and communicating with today's Boomer Consumer. He will 
share seven "new rules" libraries need to master in order to 
effectively serve today's Boomers. Author of Boomer Consumer, to be 
published on July 1, 2007, Thornhill will provide insights and 
practical tips and techniques any library can put to use immediately.

While participation in this webcast is not a prerequisite for the 
November "Transforming Life After 50 Institute" (more info 
forthcoming from the State Library), the webcast will provide useful 
background information.


Speaker: Matt Thornhill.  Matt Thornhill is the founder and president 
of The Boomer Project, which he started as a marketing research and 
consulting firm three years ago to help marketers gain a better 
understanding of today's Boomer consumer.  Insights based on the 
Boomer Project's own national surveys among Boomers have earned Matt 
an international reputation as a recognized authority on marketing to 
aging Boomers.  He is responsible for overseeing the work for clients 
by the Boomer Project, as well as editing the national research 
reports and the monthly newsletter, which has over 3,200 subscribers.


Infopeople's funding limits attendance at live webcasts to anyone in 
the California library community.  If you are outside California, 
please do not register for the live event.  However, you are welcome 
to see the archived version the day following the webcast.  Check our 
archive listing at:
http://www.infopeople.org/training/webcasts/list/archived

Please do not cross post this announcement to any national list.

Webcast: Understanding Today's Boomer Library Consumer
Date: August 7, 2007
Time:  12pm - 1pm
Speaker: Matt Thornhill