[Baynet] Infopeople's new workshop on increasing circulation

[Linda Rodenspiel]

Since some people who may be interested in participating might not receive
this notice directly, we would appreciate it if you would print and post or
route this announcement to staff and colleagues. Thanks!

 

 

Title:  Show It Off:  Techniques for Increasing Circulation through
Merchandising Your Collection and Services

 

Dates and Locations:

 

Thursday, May 8, Contra Costa County Library - Pleasant Hill

Monday, June 2, Sacramento Public Library - Galleria

Wednesday, June 4, Buena Park Library District

Thursday, June 5, San Diego County Library Headquarters

Monday, July 7, Monterey Park Library (Los Angeles area)

Wednesday, July 9, Fresno Woodward Park Library

Friday, July 11, Mountain View Public Library

 

 

To register for this workshop:  Use the online registration form at

http://infopeople.org/workshop/376

 

Fee: There is a $75 fee for this workshop.

 

In today's fast-paced world, users look for the same pizzazz, convenience,
and comfort in their libraries that they find in their local Borders

In this workshop you will:

.         Learn how to boost your library's circulation 

.         Explore a variety of display techniques to show off your
collection to users 

.         Learn how to make your library more comfortable and convenient for
users 

.         Learn how to get your staff to buy into this transformation 

.         Explore ways to make all of this happen with your current budget 

Merchandising doesn't have to be a dirty word. Techniques of visual
retailing, using retail fixtures or adapting existing library shelving, can
add WOW to your library and increase circulation and user satisfaction.

Workshop Description: In this all day, hands-on workshop, attendees will
learn how to use displays to increase circulation. Group exercises will give
participants experience at using techniques in transforming libraries,
including redesigning a library to improve collection display, comfort, and
convenience.  Attendees will participate in a walk-though at the host
library to identify good practices and opportunities for displays. 

Throughout the day, attendees will develop an individual action plan for
their library to immediately add displays using a variety of low cost and
other techniques, plus methods of managing change with customers and staff,
and ways to track the impact of merchandising on circulation and customer
satisfaction. 

The instructor will provide a variety of practical, useful tips that can be
applied immediately, as well as a webliography that can be used and shared
after the workshop. 

Pre-workshop assignment: In this workshop you will be asked to identify
specific collections of your own to highlight. Please bring the latest
circulation report for your library/branch, showing circulation totals by
call number range, genre, material type, and/or shelving location. You are
also encouraged to bring photographs of any collection displays at your
library (or .jpgs may be sent at least a week before the workshop to
planning_library_futures at yahoo.com). 

Preliminary Course Outline

*	Merchandise Your Collection: Why and How-to Basics 

*	Factors that impact library circulation 
*	Benefits of using merchandising techniques to increase circulation
and customer satisfaction 
*	Differences between standard library shelving and merchandised
displays 
*	Identifying/creating collection "zones" 
*	Using merchandising techniques with retail style fixtures for
permanent collection display 

*	Get in the Library Merchandising Zone: Creating Unique Environments 

*	Creating unique zones and environments for different collections and
customer needs 
*	Creating a sense of welcome, comfort and excitement 
*	How to use temporary merchandising strategies to temporarily
spotlight small portions of the collection 

*	Getting Staff Buy-In for Merchandising 

*	Making the transition to a merchandising the library from the staff
point of view 
*	Methods for involving staff, including walk throughs, implementation
teams, morning briefings 

*	Make it Happen! Keep It Going! 

*	Value of using talking points with staff and customers 
*	Managing change with staff and customers 
*	Developing merchandising standards and creating sustainable displays

*	Methods to evaluate the impact of merchandising on circulation and
customer satisfaction 

Instructor:  Kathy Schalk-Greene.  Kathy is the Assistant Director of Mount
Laurel Library. Kathy was named New Jersey Library Association's "Librarian
of the Year" for 2005, in part for leading her library team through the
Trading Spaces: Reinventing the Library Environment Project. During the past
five years Kathy helped Mount Laurel transform itself into a national
merchandising model for libraries, trained staff, and helped everyone
maintain a sense of humor throughout the process. As a result library
circulation doubled and community reaction has been ecstatic! 

Who Should Attend: Anyone from the California library community with an
interest in increasing circulation, comfort and convenience in their
library. This course is appropriate for library managers, librarians and
support staff, as well as trustees and commissioners. 

Prerequisites: None 

Other Logistics:

 

*On-site check-in is from 8:30-9:00 AM;  instruction is from 9:00 AM-4:30
PM.

 

*Maps, directions, and parking information are available on the Infopeople
Web site at 

http://infopeople.org/WS/workshop/Directions.  Infopeople does not validate
or pay for parking.

 

*Infopeople does not provide refreshments or lunch.  Since some training
locations do not have in-house or convenient food service.  Infopeople
recommends that participants bring a sack lunch.

 

To view a complete list of Infopeople workshops and for general information
about Infopeople training opportunities, go to the main Infopeople Workshops
page at http://infopeople.org/WS/workshop

 

If you have questions about registration or scheduling of workshops, please
contact Linda Rodenspiel, the Infopeople Project Assistant, at
assist at infopeople.org or by phone at 650-578-9685. 

 

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://www.exo.net/pipermail/baynet/attachments/20080403/c956b67b/attachment-0001.html