[Baynet] Mini-conference in SF on 9/24 on library marketing & outreach--re gistration now open!

[Hersh, Daniel]

Registration has now opened for:

The Future of Libraries (4.0):
Effective Marketing & Outreach in an Onsite-Online World 
Christie Koontz, Keynote Speaker

San Francisco Public Library, Main Library, Koret Auditorium
Wednesday, September 24, 2008, 9:30 am - 5:00 pm

$40 Registration Fee
  
Sponsored by the Library Staff Development Committee of the Greater Bay Area

  
"The Future of Libraries 4.0," the fourth in an annual series of conferences
on innovations taking place in libraries today, turns this year to the
survival-level issue of marketing and outreach. The focus is on projects and
programs which are being implemented creatively and economically.
Presentations will feature examples of everything from simple to
comprehensive marketing and outreach efforts. 

This year's keynote speaker and moderator is Christie Koontz (see
http://www.geolib.org/staff.cfm and http://www.geolib.org/publications.cfm).
She is a faculty member at Florida State and San Jose State Universities and
a columnist for Information Today's Marketing Library Services newsletter.
Her background, publications and interests are at the junction between
marketing and librarianship.  She led an American Library Association
Conference panel discussion in Anaheim this summer on why libraries close,
and the report she has helped prepare on the topic is being posted online by
OCLC.

A copy of the current agenda is below.  More panelists are expected to be
added between now and the conference date. 

For more information and to register, go to
http://www.plsinfo.org/workshops/future08.htm .

Daniel Hersh
dhersh at oaklandlibrary.org
for the Library Staff Development Committee of the Greater Bay Area 

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8:45 - 9:25 am   REGISTRATION 
    
9:30 am   WELCOME: 
 
9:35 am   KEYNOTE SPEECH: Christie Koontz
     
10:50 am   MORNING SESSION: Marketing: Hooking Them Wherever They Are
Moderator: Christie Koontz 
Sarah Houghton-Jan, San Jose Public Library 
Caroline Gick, Contra Costa County Library 
 
12:00 - 1:30 pm  LUNCH BREAK  
    
1:30 pm   AFTERNOON SESSION I: Branding: Creating the Face of the Library
Moderator: Christie Koontz 
Barbara McMahon, San Francisco Public Library 
Caroline Gick, Contra Costa County Library 
 
3:00 pm   AFTERNOON SESSION II: Innovations in Reaching Children, Teens, and
Older Adults
Moderator: Christie Koontz 
Becky Nielson, Contra Costa County Library 
Richard Bray, Alameda County Library 
Matt Gullett, Public Library of Charlotte & Mecklenburg County 
 
4:30 pm   WRAP-UP: Christie Koontz 
    
5:00 pm   ADJOURN  
  
Registrations are due by September 17, 2008. Registration may close earlier
due to space limitations.
Refunds will be available for cancellations received before September 17,
2008. 
  
For more information about workshop registration, contact Peninsula Library
System staff at 650.349.5538 or krause at plsinfo.org.
For more information about the workshop program, contact Janet Hildebrand at
925.927.3202 or jhildebr at ccclib.org.