[Baynet] Infopeople's online course on Successful Fundraising for and in Your Library

Tue Dec 2 15:58:05 PST 2008

Since some people who may be interested in participating might not receive
this notice directly, we would appreciate it if you would print and post or
route this announcement to staff and colleagues. Thanks!

Title:  This Is How You Do It:  Successful Fundraising for and in Your
Library (Online learning course)

Dates:  January 13, 2009 – February 9, 2009

To register for this workshop:  Use the online registration form at

http://infopeople.org/workshop/412 

Fee:  $75 for those in the California library community and $150 for those
out-of-state.

• Are you in facing a loss of funding for your library? 

• Have you always wanted to create "streams of revenue" for your library? 

• Would you like to be able to jumpstart your fundraising group members
(friends, foundation, association, alumni etc) with fresh and proven
fundraising ideas? 

The problem: Budget cuts and other cuts from reliable sources of funding for
libraries continue to hurt the growth and operation of libraries, and are
creating a huge gap between the mission of the library and the services that
are provided. In some libraries, collections are becoming smaller, hours are
being reduced and positions when vacated are not being filled. To make
matters more complicated, a recently released ALA study shows that more
people in the United States have a library card (68%) than ever before. 

The solution: Now more than ever, libraries and library support groups are
utilizing effective methods of raising funds and building relationships by
connecting with donors in their communities. Learn about programs, methods,
tools and techniques to begin fundraising immediately and to create a
fundraising strategy that will create streams of revenue (both in-person and
online) for your library for years to come. 

Workshop Description: Through focused learning and individual and group
exercises this four-week online learning course will provide students with a
comprehensive approach to raising funds for their libraries by means of a
variety of fundraising revenue stream programs. The workshop will offer
students three levels of participation, giving students the opportunity to
customize the course to their individual and organizational needs. You
choose the level of your participation! 

Level 1: You may get what you need from the course by simply reading the
course material and participating in the online discussions and chat
sessions. If you don't have a current project and just want to learn more
about the fundraising process for the future, this may suit you. 

Level 2: The second level of effort involves doing the assignments that
prepare you to begin to create fundraising sources, but not actually
implementing them. This is like test-driving the new car without buying it
and having to do all of the maintenance. 

Level 3: The most intense level of effort involves actually creating a
fundraising strategy and/or implementing specific fundraising activities.
Thus, in the second week you will identify the depth of your commitment, and
in the third you will develop the goals and objectives for your fundraising
efforts. In the fourth week you will identify either the specific
fundraising tools that you and your library support group have activated and
implemented or will submit your fundraising strategy that you have written
in the course. In either case, I will provide you with written feedback. If
you already have a clear idea of what you want to do and have identified a
possible fundraising source, you may want to work at this level as it is a
good way to structure your work and to get one-on-one coaching. 

The instructor will provide sample fundraising programs, valuable templates,
fundraising resources and aids and a webliography, as well as practical,
useful tips that can be applied immediately. 

During the course, you will be doing exercises and taking quizzes. You will
also participate in online discussion forums as part of the online learning
process. 

Preliminary Course Outline: Using your web browser and your Internet
connection, you will log in to the Infopeople online learning site and
complete the following learning modules: 

• Module One: Overview of Fundraising Opportunities 

Fundraising examples that your library and supporting groups can begin to
use in 2009    for fundraising success 

Creating a fundraising presence on your website 

More than just writing grants: Fundraising with businesses and associations 

• Module Two: Building Your Fundraising Team 

Who you want (and don't want) on your fundraising team 

Where to find the "right people" for your fundraising team 

Volunteers? Tips for building your support team for your fundraising efforts

• Module Three: Building Relationships with Your Donors: The Purpose of
Fundraising 

Understanding the process of cultivating donors for your library 

What to say to a potential donor
yes, you have to ask for their gift! 

Why donors choose your library
making the donor connection! 

• Module Four: Writing Your Fundraising Strategy 

Here we go!! Determining the best strategy for your fundraising efforts 

Starting small? On-line and affiliate strategies that work! 

Going for the big gifts? Long-term strategies including charitable giving
and community programs that bring in big dollars and donations

Instructor:  Andrew Sanderbeck.  Andrew is an expert trainer on leadership
and team development, customer service and generating revenues for libraries
and library systems. He is the founder of The Sanderbeck People~Connect
Institute, an organization that enjoys serving others that value
professionalism, purpose and making a difference in their organizations and
communities. He presents over 100 customized staff development workshops,
seminars and keynotes for organizations and at conferences around the world
each year and has been featured on television and training networks
including PBS and NTU.

Online Learning Details: 

This four-week course will be taught online using the web. When you
register, you will receive a registration confirmation that will include the
URL to get to the course, as well as a username and password. 

Every student proceeds through the online learning modules at his or her own
pace. Students should expect to commit to spending a minimum of 2 to 2½
hours per week on this course in order to be successful. You can work on
each module at your own pace, at any hour of the day or night. However, you
will be expected to log in to the course each week to do that week's
assignment. We ask that you log in sometime during the first week of the
course to begin the course work. 

Your instructor will be available for limited consultation support for two
weeks after the official end date of the course, and the course material
will stay up for an additional two weeks after that, to give those who have
fallen behind time to work independently on the course. However, you will be
expected to accomplish the majority of the course in synchronization with
your peers during the first four weeks. 

Who Should Take This Course: Anyone from the library community with an
interest in fundraising or library professionals who must respond to the
increasing pressures and consequences of reduced funding for their
libraries. This course is also appropriate for library board members and
trustees, members of friends groups, foundations and other library support
groups and members of library association divisions, sections and special
interest groups.

Prerequisites:

This course is taught over the web. You must: 

• Be able to save Microsoft Word .doc or Adobe .pdf files to your computer
and print them out. (For .doc files, a free Word Viewer is available at
http://www.microsoft.com/downloads/search.aspx?displaylang=en . Search for
"Word Viewer." For .pdf files, a free Adobe Acrobat Reader is available at
http://www.adobe.com/support/downloads/main.html ). 

• Be comfortable navigating on the web and navigating back and forward on a
website that uses frames. 

• To be most successful in this course you should be willing to share
information with your colleagues and be willing to spend time reading and
participating in the weekly discussion boards. 

System Requirements: The online learning product that Infopeople uses is
called Angel. The following are minimum system requirements for using Angel.
You will need access to a computer that has at least these specifications to
participate in an online course: 

• Windows: 

Microsoft Windows XP or Microsoft Windows Vista 

Internet Explorer 7.0 and above, Mozilla Firefox 2.0 and above 

Phishing Filter disabled (IE 7) 

• Macintosh: 

OS X and above (OS 9 will NOT work with our online learning product) 

Mozilla Firefox 2.0 and above, Safari 2.0 and above 

• General 

High speed Internet connection (dial up not recommended) 

Java enabled (from Sun Microsystems not Microsoft) - test my computer
(http://www.java.com/en/download/installed.jsp ) - Java download latest
version (http://java.com/en/download/manual.jsp )

Pop-up blockers disabled 

To be successful in this course, you should also be comfortable working in a
collaborative environment (on-line, on the phone and in person) where risk
taking and failure will be experienced and spur potentially huge personal
and professional growth. 

If you are not comfortable with any of the above, please consider taking
this course with a colleague who does meet these requirements.

If you would like to subscribe via RSS and be notified whenever new
Infopeople training events are available, you can use these links:

**For new on-ground or online workshops: http://infopeople.org/workshop/rss

**For new podcasts: http://feeds.feedburner.com/InfopeoplePodcasts   

To view a complete list of Infopeople workshops and for general information
about Infopeople Training opportunities, go to the main Infopeople Workshops
page at http://infopeople.org/workshop  

If you have questions about registration or scheduling of workshops, please
contact Linda Rodenspiel, the Infopeople Project Assistant, at
assist at infopeople.org or by phone at 650-578-9685.

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