Based on a research study conducted by Condry and Condry in 1976, in which the researchers showed test subjects the same video of the same baby reacting to a Jack-in-a-Box. Half the subjects were told the baby was a boy; the other half was told that the baby was a girl. Even though everyone watched the same video, the subjects who thought they were watching a boy baby rated the baby more angry and less scared than the subjects who thought they were watching a girl baby.
| This introduces the
activity.
Allowing visitors to choose the gender increases the odds that visitors will think about the baby's gender while they are rating the baby. The gender label switches every other day so that the same visitor cannot see the same baby as both a Boy and as a Girl.
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| Visitors watch the video and enter their ratings. |  |
| Visitors compare their ratings to others. |  |
| The Debrief...
This introduces the 'double-cross'. |
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| CryingGame compares the visitor data collected for the same video of the same baby as a Boy vs. as a Girl. |  |