Latest Evaluation Techniques and Results
AAM 2006
American Association of Museums Annual Meeting
Boston , Massachusetts
April 27-30, 2006
Panel Presentations
Co-Chairs
Diana Folsom: Manager, Art & Education Systems, Collections Management
Dept., LACMA
email: folsom at lacma.org
Barbara Soren: Independent consultant/audience researcher, University
of Toronto Museum Studies Program
email: bjs at barbarasoren.ca; barbara.soren at utoronto.ca
[slides,
ppt. 36K]
Panelists
"Approaches to Collecting Online Audience Feedback
and Measuring Impact"
Sherry Hsi, Director of CLT Research and Evaluation, Exploratorium
email: sherryh at exploratorium.edu [slides,
ppt. 1.4MB]
"Evaluating the NGA Web Site Focusing on the User"
Phyllis Hecht, Web Manager, National Gallery of Art, Washington
email: p-hecht at nga.gov [slides,
ppt. 3.8MB]
"Comparing Tate Online Quantitative Data Across Sites
and Borders"
Jemima Rellie, Head of Digital Programmes, Media and Communications, Tate
email: Jemima.Rellie at tate.org.uk [slides,
ppt. 773K]
Related Resources
Handout - Evaluation Tips and Issues [doc]
Other Media and Technology Sessions at AAM
Overview & Motivation
This session highlights the latest evaluation techniques and results related to users of online resources. We provide case studies across art and science museums in which evaluation is helping managers of Web sites and online or digital collections to better understand who uses their Web sites and what users experience. We present the most recent online evaluation findings, discuss ways to make audience research and evaluation about online users accessible and approachable for novice and more experienced evaluators, and share some techniques that can be used by developers of online collections who have minimal budgets for testing. Our audience for this session is professionals who work in or with a range of smaller to larger museums with varying budgets. People who want to know more about Web site users and how to evaluate their online experiences will want to attend this session. The panel is representative of Web managers across art and science museums.